Become an Affiliate Marketing Expert

SMstudy^® Certified Affiliate Marketing Professional

Overview

Affiliate marketing is performance-based marketing that rewards customers or partners (affiliates) for designated actions that help market the brand. SMstudy^® Certified Affiliate Marketing Professionals help companies gain a wider reach for their products or services, which leads to a stronger company image or brand name.

Successful candidates will be awarded the SMstudy^® Certified Affiliate Marketing Professional certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 80 questions
• No negative marks for incorrect answers
• 90-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming an Affiliate Marketing Professional.

Prerequisites

There is no formal work experience prerequisite for this certification. However, it is mandatory to complete the SMstudy^® Certified Digital Marketing Professional Certification and study all processes from Chapter 7 in the SMstudy^® Guide – Digital Marketing book before applying for the SMstudy^® Certified Affiliate Marketing Professional exam. All required resources are provided as part of the online certification course.

Learn the Basics of Corporate Sales

SMstudy® Certified Corporate Sales Associate

Overview

This certification is designed for anyone interested in knowing more about Corporate Sales; learning key concepts in Corporate Sales as defined in the SMstudy® Guide; and gaining a basic understanding of the Sales and Marketing framework that helps to manage sales and marketing efforts in any organization. This course is included in the Free Subscription. Upon completion of the coursework, the SMstudy® Certified Corporate Sales Associate exam will validate your basic understanding of Corporate Sales. On passing the exam, you will be accredited as a SMstudy® Certified Corporate Sales Associate.

Exam Format

• Multiple choice
• 40 questions
• One mark awarded for each correct answer
• No negative marks for incorrect answers
• 30 questions must be answered correctly to pass
• 60-minute duration
• Online unproctored exam

Audience Profile

Anyone interested in knowing more about Corporate Sales can take this course and exam for free.

Prerequisites

There is no formal prerequisite for this course.

Overview

SMstudy Certified Corporate Sales Experts provide guidance on activities related to building strong business relationships; successfully work with other businesses to help them see the value in the company’s products and services; understand procurement management; conduct effective negotiations with other organizations; and oversee leads generation, qualification, follow-up, account management and other related activities. The certification exams are proctored, and candidates have four hours to complete 180 multiple choice questions. The prerequisites are a study of all of the relevant inputs, tools, and outputs for each process as presented in the SMstudy^® Guide –Corporate Sales book, 5 years of related work experience, 40 mandatory educational hours, and recommendations from two peers and a manager.

Successful candidates will be awarded the SMstudy Certified Corporate Sales Expert certification by SMstudy after passing the certification exam.

Exam Format

• Multiple choice
• 180 questions
• No negative marks for incorrect answers
• 240-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Corporate Sales Expert.

Prerequisites

The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy^® Certified Corporate Sales Specialist and study all processes from the SMstudy^® Guide –Corporate Sales book before applying for the SMstudy^® Certified Corporate Sales Expert certification. It is also mandatory to accumulate 40 mandatory educational hours by attending Corporate Sales Expert classroom training provided by a SMstudy approved VMEdu Authorized Training Partner (V.A.T.P.) and produce professional recommendation.

Overview

SMstudy Certified Corporate Sales Professionals are facilitators who ensure that the corporate sales process is effectively followed to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. They guide the company in the processes required for generating B2B sales and retaining customers through good account management practices. The certification exam is proctored and candidates have two hours to complete 100 multiple choice questions. Candidates are strongly advised to study of the SMstudy^® Guide book on Corporate Sales with emphasis on the highly recommended inputs, tools, and outputs for each process. There are no work experience requirements and no mandatory educational hours in addition to the recommended study.

Successful candidates will be awarded the SMstudy Certified Corporate Sales Professional certification by SMstudy after passing the certification exam.

Exam Format

• Multiple choice
• 100 questions
• No negative marks for incorrect answers
• 120-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for anyone who is interested in becoming a Corporate Sales Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy^® Certified Corporate Sales Associate and study the recommended processes in the SMstudy^® Guide –Corporate Sales book before applying for the SMstudy^® Certified Corporate Sales Professional certification.

Overview

SMstudy Certified Corporate Sales Specialists manage the complete sales process—including the pre-sales processes of understanding the company’s sales value proposition, creating a suitable sales channel network, planning sales governance, setting sales targets, creating appropriate marketing assets and creating compensation structures. They are also adept at managing the sales process from prospecting for potential customers to conversion that leads to customer acquisition. Corporate Sales Specialists can also oversee account management to support and satisfy customer needs and ensure high levels of customer satisfaction and customer retention. The certification exam is proctored, and candidates have three hours to complete 140 multiple choice questions. The prerequisites are a study of all the inputs, tools, and outputs for each process as presented in the SMstudy^® Guide –Corporate Sales book, 3 years of related work experience, and 20 mandatory educational hours.

Successful candidates will be awarded the SMstudy Certified Corporate Sales Specialist certification by SMstudy after passing the certification exam.

Exam Format

• Multiple choice
• 140 questions
• No negative marks for incorrect answers
• 180-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for anyone who is interested in becoming a Corporate Sales Specialist.

Prerequisites

The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy^® Certified Corporate Sales Professional certification and study all processes in the SMstudy^® Guide –Corporate Sales book before applying for the SMstudy^® Certified Corporate Sales Specialists certification. It is also mandatory to accumulate 20 mandatory educational hours by attending Corporate Sales Specialist classroom training provided by a SMstudy approved VMEdu Authorized Training Partner (V.A.T.P.).

Overview

The SMstudy^® Certified Digital Marketing Associate course is tailored to anyone interested in knowing various digital marketing channels; learning key concepts in Digital Marketing as defined in the SMstudy^® Guide; and gaining a basic understanding of the Digital Marketing framework that helps to identify the most effective marketing channels for an organization’s products or services. This course is included in the Free Subscription. Upon completion of the coursework, the SMstudy^® Certified Digital Marketing Associate exam validates your basic understanding of Digital Marketing. On passing the exam, you will be accredited as a SMstudy^® Certified Digital Marketing Associate. You will also be awarded 10 PMI approved PDUs.

Exam Format

• Multiple choice
• 40 questions
• One mark awarded for each correct answer
• No negative marks for incorrect answers
• 30 questions must be answered correctly to pass
• 60-minute duration
• Online unproctored exam

Audience Profile

Anyone interested in knowing more about Digital Marketing can enroll for this course and exam for free.

Prerequisites

There is no formal prerequisite for this course.

Overview

SMstudy^® Certified Digital Marketing Experts are experienced in facilitating well-planned digital marketing strategies to meet the targets set by the Corporate Marketing Strategy. Given the nature of the constantly evolving online world – with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. SMstudy^® Certified Digital Marketing Experts are able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Experts will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.

Successful candidates will be awarded the SMstudy^® Marketing Strategy Expert certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 180 questions
• No negative marks for iincorrect answers
• 240-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Digital Marketing Expert.

Prerequisites

Candidates should have a minimum of five years work experience. It is preferable to complete the SMstudy^® Certified Digital Marketing Specialist certification and study all processes in the SMstudy^® Guide – Digital Marketing book before applying for the SMstudy^® Certified Digital Marketing Expert certification. It is also mandatory to earn 40 educational hours by attending Digital Marketing Expert classroom training provided by a SMstudy approved VMedu Authorized Training Partner (V.A.T.P.) and provide a professional recommendation.

Overview

SMstudy^® Certified Digital Marketing Professionals facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. Given the nature of the constantly evolving online world – with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. A SMstudy^® Certified Marketing Strategy Professional is able to define all marketing activities that use electronic devices connected to the internet to engage with customers.

Successful candidates will be awarded the SMstudy® Certified Digital Marketing Professional certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 100 questions
• No negative marks for incorrect answers
• 120-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Digital Marketing Professional.

Prerequisites

There is no formal prerequisite required for this certification. However, it is preferable to complete the SMstudy® Certified Digital Marketing Associate certification and study the recommended processes in the SMstudy^® Guide – Digital Marketing book before applying for the SMstudy^® Certified Marketing Strategy Professional certification. All required resources are provided as part of the online certification course.

Overview

SMstudy^® Certified Digital Marketing Specialists facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. A SMstudy^® Certified Marketing Strategy Specialist is able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Specialists will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.

Successful candidates will be awarded the SMstudy^® Certified Digital Marketing Specialist certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 140 questions
• No negative marks for incorrect answers
• 180-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals interested in becoming a Digital Marketing Specialist.

Prerequisites

Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy^® Certified Digital Marketing Professional certification and study all processes in the SMstudy^® Guide – Digital Marketing book before applying for the SMstudy^® Certified Digital Marketing Specialist certification. It is also mandatory to earn 20 educational hours by attending Digital Marketing Specialist classroom training provided by a SMstudy approved VMedu Authorized Training Partner (V.A.T.P.).

Overview

The SMstudy^® Certified Email Marketing Professional course is tailored to marketing specialists or enthusiasts wanting to understand how to use email as a marketing tool. Despite the growth of numerous online marketing channels, email marketing has remained one of the most effective channels for direct marketing to individual consumers and businesses. This course provides a comprehensive knowledge of the intricacies of email marketing. Certified Professionals understand the Do’s and Don’ts of emailing to a variety of target segments.

Successful candidates will be awarded the SMstudy^® Certified Email Marketing Professional certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 60 questions
• No negative marks for incorrect answers
• 90-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming an Email Marketing Professional.

Prerequisites

Candidates must pass the SMstudy^® Certified Digital Marketing Professional exam and study all processes from Chapter 7 of the SMstudy^® Guide- Digital Marketing book before applying for the SMstudy^® Certified Email Marketing Professional.

Overview

The SMstudy^® Certified Marketing Research Associate course is tailored to anyone interested in knowing various marketing methods; learning key concepts in Marketing Research as defined in the SMstudy^® Guide; and gaining a basic understanding of the Marketing Research framework that helps to conduct marketing research and to analyze sales and marketing data. This course is included in the Free Subscription. Upon completion of the coursework, the SMstudy^® Certified Marketing Research Associate exam will validate your basic understanding of Marketing Research. On passing the exam, you will be accredited as a SMstudy^® Certified Marketing Research Associate. You will also be awarded 10 PMI approved PDUs.

Exam Format

• Multiple choice
• 40 questions
• One mark awarded for each correct answer
• No negative marks for incorrect answers
• 30 questions must be answered correctly to pass
• 60-minute duration
• Online unproctored exam

Audience Profile

Anyone interested in knowing more about Marketing Research can enroll for this course and exam for free.

Prerequisites

There is no formal prerequisite for this course.

Prerequisites

There is no formal prerequisite for this course.

Overview

SMstudy^® Certified Marketing Research Experts are experienced in facilitating appropriate assessment tools to measure factors that help drive better corporate decision making and in turn more decisive marketing actions. SMstudy^® Certified Marketing Research Experts execute processes associated with planning and conducting a marketing research project. Processes include understanding the research problem; selecting a suitable research design; collecting, processing analyzing and interpreting data; and presenting the results to the key decision makers.

Successful candidates will be awarded the SMstudy^® Marketing Strategy Expert certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 180 questions
• No negative marks for incorrect answers
• 240-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Research Expert.

Prerequisites

Candidates should have a minimum of five years work experience. It is preferable to complete the SMstudy^® Certified Marketing Research Specialist certification and study all processes in the SMstudy^® Guide – Marketing Research book before applying for the SMstudy^® Certified Marketing Research Expert certification. It is also mandatory to earn 40 educational hours by attending Marketing Research Expert classroom training provided by a SMstudy approved VMedu Authorized Training Partner (V.A.T.P.) and provide a professional recommendation.

Overview

SMstudy^® Certified Marketing Research Professionals facilitate well-planned marketing research methods to measure factors that drive better corporate decision making and in turn more decisive marketing actions. Marketing Research can be conducted on all Aspects of Sales and Marketing. SMstudy^® Certified Marketing Research Professionals test multiple marketing hypotheses to better understand consumer behavior, finalize product features, define metrics for marketing efforts and track and improve marketing activities.

Successful candidates will be awarded the SMstudy^® Certified Marketing Research Professional certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 100 questions
• No negative marks for incorrect answers
• 120-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Marketing Research Professional.

Prerequisites

There is no formal prerequisite required for this certification. However, it is preferable to complete the SMstudy^® Certified Marketing Research Associate certification and study the recommended processes in the SMstudy^® Guide – Marketing Research book before applying for the SMstudy^® Certified Marketing Research Professional certification. All required resources are provided as part of the online certification course.

Overview

SMstudy^® Certified Marketing Research Specialists facilitate well-planned marketing research methods to measure factors that can drive better corporate decision making and in turn more decisive marketing actions. SMstudy^® Certified Marketing Strategy Specialists demonstrate how marketing research findings assist the marketing team conceptualize and finalize product features as well as other components of a company’s Marketing Strategy. Specialists also test multiple marketing hypothesis in order to better understand consumer behavior, define metrics for marketing efforts, and track and improve marketing activities.

Successful candidates will be awarded the SMstudy^® Certified Marketing Research Specialist certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 140 questions
• No negative marks for incorrect answers
• 180-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Research Specialist.

Prerequisites

Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy^® Certified Marketing Research Professional certification and study all processes in the SMstudy^® Guide – Marketing Research book before applying for the SMstudy^® Certified Marketing Research Specialist certification. It is also mandatory to earn 20 educational hours by attending Marketing Research Specialist classroom training provided by a SMstudy approved VMedu Authorized Training Partner (V.A.T.P.).

Overview

The SMstudy^® Certified Marketing Strategy Associate certification is tailored to anyone interested in knowing more about Marketing Strategy; learning about key concepts in Marketing Strategy as defined in the SMstudy^® Guide and gaining a basic understanding of the Sales and Marketing framework that helps to effectively manage sales and marketing efforts in any organization. This course is included in the Free Subscription. The SMstudy^® Certified Marketing Strategy Associate exam will validate your basic understanding of the Aspects of Sales and Marketing. On passing the exam, you will be accredited as a SMstudy^® Certified Marketing Strategy Associate. Candidates will also be awarded 10 PMI approved PDUs.

Exam Format

• Multiple choice
• 40 questions
• One mark awarded for each correct answer
• No negative marks for incorrect answers
• 30 questions must be answered correctly to pass
• 60-minute duration
• Online unproctored exam

Audience Profile

Anyone interested in knowing more about Sales and Marketing can take this course and exam for free.

Prerequisites

There is no formal prerequisite for this course.

Overview

SMstudy^® Certified Marketing Strategy Experts facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy^® Certified Marketing Strategy Experts are able to define a product’s or brand’s unique value proposition, target markets and strategies to connect with defined audiences. Experts are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Expert certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 180 questions
• No negative marks for incorrect answers
• 240-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Strategy Experts.

Prerequisites

Candidates should have a minimum of 5 years work experience. It is preferable to complete the SMstudy^® Certified Marketing Strategy Specialist certification and study all processes in the SMstudy^® Guide –Marketing Strategy book before applying for the SMstudy^® Certified Marketing Strategy Expert certification. It is also mandatory to earn 40 educational hours by attending Marketing Strategy Expert classroom training provided by a SMstudy approved VMEdu Authorized Training Partner (V.A.T.P.) and provide a professional recommendation.

Overview

A SMstudy^® Certified Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A SMstudy^® Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

Successful candidates will be awarded the SMstudy^® Certified Marketing Strategy Professional certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 100 questions
• No negative marks for incorrect answers
• 120-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Marketing Strategy Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy^® Certified Marketing Strategy Associate certification and study the recommended processes from the SMstudy^® Guide – Marketing Strategy book before applying for the SMstudy^® Certified Marketing Strategy Professional. It is also highly recommended to attend a 2-day Marketing Strategy Professional classroom training provided by a SMstudy approved VMEdu Authorized Training Partner (V.A.T.P.).

Overview

SMstudy^® Certified Marketing Strategy Specialists facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy^® Certified Marketing Strategy Specialists are able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Specialists are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

Successful candidates will be awarded the SMstudy^® Certified Marketing Strategy Specialist certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 140 questions
• No negative marks for incorrect answers
• 180-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Strategy Specialists.

Prerequisites

Candidates should have a minimum of 3 years work experience. It is preferable to complete the SMstudy^® Certified Marketing Strategy Professional certification and study all processes in the SMstudy^® Guide – Marketing Strategy book before applying for the SMstudy^® Certified Marketing Strategy Specialist certification. It is also mandatory to earn 20 educational hours by attending Marketing Strategy Specialist classroom training provided by a SMstudy approved VMEdu Authorized Training Partner (V.A.T.P.).

Overview

Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. SMstudy^® Certified SEO Professionals address both on-page and off-page ranking factors that affect a website’s or web page’s search engine rankings for specific search terms. This results in a high placement in a search engine’s “organic,” “natural,” or “unpaid” search results.

Successful candidates will be awarded the SMstudy^® Certified SEO Professional certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 80 questions
• No negative marks for incorrect answers
• 90-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a SEO Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is mandatory to complete the SMstudy^® Certified Digital Marketing Professional Certification and study all processes from Chapter 7 in the SMstudy^® Guide – Digital Marketing book before applying for the SMstudy^® Certified SEO Professional exam. All required resources are provided as part of the online certification course.

Overview

Search Marketing is the overall method of driving traffic to a company’s website through the use of search engines, including both organic search engine optimization and paid search strategies. SMstudy^® certified Search Marketing Professionals effectively manage the company’s rankings in paid and organic listings on search engine result pages, achieve the marketing objectives and monitor the key metrics.

Successful candidates will be awarded the SMstudy^® Certified Search Marketing Professional certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 80 questions
• No negative marks for incorrect answers
• 90-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Search Marketing Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is mandatory to complete the SMstudy^® Certified Digital Marketing Professional Certification and study all processes from chapter 7 in the SMstudy^® Guide – Digital Marketing book before applying for the SMstudy^® Certified Search Marketing Professional exam. All required resources are provided as part of the online certification course.

Overview

A strong social media presence contributes significantly to the success of a company’s marketing strategy. SMstudy^® Certified Social Media Professionals ensure that the social media strategy aligns with other aspects of marketing and that all activities are designed to complement other marketing activities and support the achievement of the overall marketing objectives.

Successful candidates will be awarded the SMstudy^® Certified Social Media Professional certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 80 questions
• No negative marks for incorrect answers
• 90-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Social Media Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is mandatory to complete the SMstudy^® Certified Digital Marketing Professional Certification and study all processes from Chapter 7 in the SMstudy^® Guide – Digital Marketing book before applying for the SMstudy^® Certified Search Marketing Professional exam. All required resources are provided as part of the online certification course.

Overview

Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy^® Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.

Candidates will be awarded the SMstudy^® Certified Web Analytics Professional certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 80 questions
• No negative marks for incorrect answers
• 90-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Web Analytics Professional.

Prerequisites

The candidate should have passed the SMstudy^® Certified Digital Marketing Professional exam and studied all processes from chapter 7 of the SMstudy^® Guide –Digital Marketing book before applying for the SMstudy^® Certified Web Analytics Professional.